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    5 simple tips to getting the most out of your printer and printed documents

    1.)    Do your research before buying a printer: You might think that choosing a printer is easy, but its important to do your research beforehand not only to save money, but also to pick the best printer for the types of documents you plan to produce. An office printer that is capable of mass producing different types of documents in a short period of time for instance, might not be suitable for someone who only prints a few pages on A4 paper a day. Read up on various models and make note of how often you print and on what types of media.  A simple tip for those who do a lot of document printing is to go with a toner based printer rather than an inkjet printer. While toner based printers might cost more, each document page printed on a toner based printer will cost a fraction of the price of each document printed on an inkjet.

     

    2.)    Know your technology: Understanding the technology behind printing is essential to getting the most out of your colour printer. Things like LED vs Laser technology and the type of toner used can make major differences in the final outcome of your printed document. At OKI, the combination of LED technology and toner technology are carefully constructed for precision placement of toner on the documents to create enhanced images that can be printed on a variety of mediums.  LED printers are also more reliable than laser printers and produce higher resolutions and better colour definition.

    3.)    Understand the role that colour psychology plays in business communication: Contrary to popular belief, colour goes far beyond cosmetic appearance. Doing some research into colour psychology in business will give you insight into how colour can be used to influence specific responses from customers or clients. For instance, did you know that invoices printed in red get payed 70% faster?

    4.)    Adjust your settings: Know that changing print settings on your computer can actually help you get the most out of your colour cartridges and save energy and money. Make sure you optimize the energy saving settings on your printer in order to consume less energy when the printer is idle. Many people who use printers also don’t know that adjusting the dots per inch ratio on your computer will help you use less ink and get the most from your cartridge. Printing using “Draft” mode on toner printers will also help you save money in the long run.

    5.)    Take a little time to evaluate the software that came with your printer: Oki printers ship with hundreds of dollars’ worth of free software to help you manage your printer, optimise performance and simply do more with it – getting more ‘bang for your buck’. Software such as Template Managerr, which helps you quickly and effortlessly print labels, letterheads, business cards, CD labels, fridge magnets and others for a huge range of other useful applications.

    Print Smart, Print OKI!

    John Ross, General Manager at OKI Middle East recaps his experience at the Oki Smart Business Conference 2012 in Barcelona Image

    Last week, OKI brought together Channel Partners, Press, Industry Analysts as well as senior members of the parent company in Japan, for the first time in a number of years. A total of over 430 people gathered in Bercelona for a key event: Oki Smart Business Seminar. A critical objective of the conference was to address the issues of the recent supply shortages due to the floods in Thailand and to reassure all parties that, to quote Morioka San Deputy President of ODC, “Oki is back in the game.”

    The event started with Morioka San advising the audience that in the space of 4 months since the flooding in Thailand, which were the worst for over a century and resulted in about 30% of Thailand being underwater, the Thai factory was back in production catching up on back log and with the increased capacity the expectations are that within the next few weeks all backlog will be effectively reduced to zero and the new products announced today would be in free supply.

    Throughout the rest of the conference, attendees were engaged with a number of interesting and insightful presentations covering  topics ranging from the issues facing the SMB sector today to smart printing and the latest statistics on the print industry (Most interesting was the confirmation that the single function inkjet market is declining at around 19% per annum whilst at the same time the toner based multi function segment was growing at over 20% per year). It was also revealed that according to a survey done in December 2011 and January 2012 regarding what is important to the SMBs, environmental considerations such as low power consumption are at the top of their consideration list, making Oki an ever more obvious choice.

    The multi-media presentation was slick and contained multiple positive messages regarding Oki’s commitment to both the Channel and Customers, principally SMBs.  With a refresh or completely new set up, products unveiled that results in Oki having updated 50% of its product range, it became obvious why this event was held.

    In the words of Takao Hiromoto, President of Oki Data Corporation, “After today you will be in no doubt that Oki is your smart choice as a printer supplier.”

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