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    Print Smart, Print OKI!

    John Ross, General Manager at OKI Middle East recaps his experience at the Oki Smart Business Conference 2012 in Barcelona Image

    Last week, OKI brought together Channel Partners, Press, Industry Analysts as well as senior members of the parent company in Japan, for the first time in a number of years. A total of over 430 people gathered in Bercelona for a key event: Oki Smart Business Seminar. A critical objective of the conference was to address the issues of the recent supply shortages due to the floods in Thailand and to reassure all parties that, to quote Morioka San Deputy President of ODC, “Oki is back in the game.”

    The event started with Morioka San advising the audience that in the space of 4 months since the flooding in Thailand, which were the worst for over a century and resulted in about 30% of Thailand being underwater, the Thai factory was back in production catching up on back log and with the increased capacity the expectations are that within the next few weeks all backlog will be effectively reduced to zero and the new products announced today would be in free supply.

    Throughout the rest of the conference, attendees were engaged with a number of interesting and insightful presentations covering  topics ranging from the issues facing the SMB sector today to smart printing and the latest statistics on the print industry (Most interesting was the confirmation that the single function inkjet market is declining at around 19% per annum whilst at the same time the toner based multi function segment was growing at over 20% per year). It was also revealed that according to a survey done in December 2011 and January 2012 regarding what is important to the SMBs, environmental considerations such as low power consumption are at the top of their consideration list, making Oki an ever more obvious choice.

    The multi-media presentation was slick and contained multiple positive messages regarding Oki’s commitment to both the Channel and Customers, principally SMBs.  With a refresh or completely new set up, products unveiled that results in Oki having updated 50% of its product range, it became obvious why this event was held.

    In the words of Takao Hiromoto, President of Oki Data Corporation, “After today you will be in no doubt that Oki is your smart choice as a printer supplier.”

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