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    Enterprising CIO’s at ACN Summit 2013

    At the ACN Enterprise Computing Summit 2013 , held at the Jumeirah Beach Hotel, around 90 CIOs, CTOs and senior IT managers were present for some in-depth discussion of the trends and trials of their industries, as well as to examine proven strategies and working examples of the most useful technology and operationally efficient practices in the Middle East. As a staunch supporter of cost- saving and efficient business practices, shown in our Print Smart campaign, OKI exhibited the C301 network colour printer and the MB451 mono Multifunction printer at the event. OKI Team hard at work

    The challenges that were considered in the round table sessions obviously inspired the audience who came out to the exhibition area very interested in how OKI could help provide solutions. The excellent quality print samples and range of media shown (business cards, POS banners, CD labels etc.) made it easy for the end-users to see firsthand the benefits of in-house printing on an office printer. A recent study by leading business research body the Centre for Economics and Business Research (cebr) has suggested that businesses in the EMEA region could save a staggering $25,000 million by changing the way they manage their printing, and in particular by bringing more of their print requirements in-house.Delegates buzzing with energy

    The Summit provided an excellent opportunity for OKI to explain their principle of printing just what you need, when you want it and where you want it. This not only boosts cashflow, saves storage space and distribution costs, it also ensures accuracy and timeliness, boosts efficiency and greatly reduces environmental waste. So, in addition to stimulating discussions and the delicious lunch that was served, the attendees left with plenty of food for thought from us.

    For more information on how in-house printing can help your business, please read Why Switch to In-House Printing?

    Ask OKI. You may just find your solution.

    OKI goes on the road..


    In the last few months, OKI has organised roadshows across the Kingdom of Saudi Arabia (KSA) to educate more people about the benefits of our amazing printers while keeping existing customers up to date with our latest innovations.

    KSA is oMahmood with exhibitne of the major countries in the region with a huge potential for expansion, the size of the country, the industrial cities and the massive government spend on IT are all factors that contributed to us wanting to do these events, meet the people and hear what it is they really need in terms of printers in their workplace. It was really exciting to see how many people are looking to increase efficiency and productivity while keeping costs down!

    The industries represented included Governments, Hospitals, GA and Education. They were extremely interested in our latest advancements in printing solutions; especially the ground-breaking White Toner. Chairing the talks was Abdallah Obeidat, Sales Manager for KSA, who spoke of how our new generation printers and MPS efficiently manage work flow while remaining being fast, robust, reliable and environmentally friendly.Boudi Sleeman and winner

    The events ended with a raffle draw for 50 printers of various models. The winners were presented with a model printer to hold onto until the real printers were delivered to their companies the next day. Boudi, here on the left, from our distributor Al Eqtessad, making it look very easy!

    Would you like an OKI event in your country? Let us know by leaving a comment.

    Look out for our roadshows happening soon near you!

    Infographic: What your brand colours say about your business

    We came across this cool infographic on colour psychology in business via sgentrepreneurs on pinterest. Being strong believers in the power of colour ourselves, we thought it was a creative way to demonstrate how colour can and should be used effectively in business communication. How are the world’s top brands using colour in their logos? What do your brand colours say about you? How do consumers react to certain colours? It’s all displayed simply for you below.


    How many Ps in Marketing?

    By John Ross

    Middle East MarketingFor those who did Marketing 101 the answer to the above question is a simple 4: Product, Price, Place and Promotion.  For those who have read more widely it might be 6, the 4 above plus People and Process, some might even include a 7th P which is Physical evidence, however I contest that there is only 3 Ps in Marketing: Perception, Possible and Pleasure.

    According to the Oxford English Dictionary, Perception is “the process of becoming aware or conscious of a thing or things in general; the state of being aware; consciousness; understanding.”  However to perceive something is not necessarily to understand something, but rather to hold that perception as a truth.  If we put that into marketing terms it is that which makes customers buy a brand or product.

    The second P is Possible defined by the same noble tome as “capable of existing, happening, being done”, and the Chartered Institute of Marketing defines Marketing as “The management process responsible for identifying, anticipating and satisfying customer requirements, profitably”  is this not the art of the Possible?

    It is on this premise that I postulate that these are the first 2Ps in Marketing.  If it is Possible that an organisation can develop a product or service, communicate with it’s target audience in such a way that they believe that there is a need for this product or service then they Perceive it to be of benefit and will buy it.  The more difficult part is now maintaining or exceeding that perception in order that the experience is an enjoyable one and repeat purchase or recommendation occurs; I call this Pleasure.

    Again referring to the Oxford English Dictionary Pleasure is “feeling of satisfaction or joy, source of gratification” or if you like Customer Satisfaction, and, as Peter Drucker once said, “The measurement of a successful organisation is an external one; it is called satisfied customers”

    Therefore Marketing is delivering Perceived Pleasure whenever Possible to those who could Possibly Perceive the Pleasure of an organisations product or service.

    The Science of Colour: Understanding Colour Psychology for Effective Business Communication



    Did you know that invoices printed in red are paid up to 70% faster? Or that yellow cars have notoriously high accident rates? Whether you choose to acknowledge it or not, colour psychology plays an important role in our everyday lives both here in the Middle East and around the world.


    Everything from the paint on your villa wall to the clothes that you wear have the ability to subconsciously affect mood and behaviour. Colour psychology goes beyond cosmetic appearance and actually plays a significant role in the business world. In fact, the colours you choose to use on your printed documents have the ability to affect the decisions of consumers from a business perspective and impress your customers for good or for ill.


    Research commissioned by OKI has found that human response to colour can be predicted and that it is indeed a powerful form of communication that is driven by our deepest instincts.  Regardless of nationality, culture and gender, we as human beings share common reactions to colour. These reactions can be predicted with startling accuracy when one has an understanding of the science behind colour.


    So, how can colour psychology help a business in the Middle East and Africa? On average, a customer takes 15 seconds to make a purchasing decision. This means that it is important to grab your customer’s attention before they even notice aspects such as typeface, copy, and layout.  The skilful use of colour and ensuring that the colours you use are related to the basic proposition of your product will help convey your key messages effectively.

    For instance, blue is an essentially soothing colour and when used correctly, can imply intelligence, trust, and serenity. This would be a good colour to use if you want your customers to trust you.  Then you have red, which has a physical effect. In contrast to blue, the colour red stimulates and activates a “fight or flight” reaction. Think about why red is so effective in stop signs and traffic lights.  Red could work if your company has anything to do with sport or physical activity or if your business needs to appeal more to the senses than to the mind, red will work well.

    Gaining a general understanding of the 11 basic colours that have fundamental and universal psychological properties can help you communicate more efficiently, depending on your line of business.

    Remember, nothing is as black and white as it may seem!


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