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    Colour me cost-effective..

    With people around the world celebrating Holi, the Festival of Colours this month, see below for some tips on how to make the most informed decision in your choice of colour printer; for whatever size of business you are in.

    OKI Holi festival

    In the print industry, cyan, magenta, yellow and black are used as the primary colours. Most printers use the CMYK colour model.

    CMYK refers to the four inks used in most colour printers: cyan, magenta, yellow, and key (black). The “K” in CMYK stands for key since in four-colour printing cyan, magenta, and yellow printing plates are carefully keyed or aligned with the key of the black key plate. Some sources suggest that the “K” in CMYK comes from the last letter in “black” and was chosen because B already means blue. However, this explanation is incorrect. Of course, as most of you know, OKI was the first to bring out CMYW for white toner based printing.

    We once lived in a blacGraffitik and white world. TV was black, printed publications were predominantly black. All of that changed in the 60’s and has created a chain reaction that holds true today. Less than ten years ago, in-house colour printing was still an expensive hobby. Today, businesses in the Middle East are using printers that produce their colour documents quickly, consistently and cost-effectively and are hence able to communicate more effectively with their own customers.

     Studies in a major publication revealed that the use of colour increased readership by 40% or more. A university study showed a 65% increase in the retention of material when full colour was used instead of black and white.

    Some businesses are perhaps put off by using colour in their printed documents as it creates a dent in their budgets. This is a misconception. Using colour is not as expensive as you may think. If you need the highest-quality colour pages-say you print out presentations and brochures or you’re an organization who needs top-notch flyers-spending the extra cash for a colour toner based printer makes sense. These printers give you the cleanest and sharpest results. Also, toner based printers print out long documents quickly, at roughly twice the text speed of typical ink jets.

    Whether your printer costs $40 or $400, the purchase price is only the first item on your new list of ongoing printing expenses. Over time, buying the consumables or toner and acquiring media (paper, envelopes, card or transparencies) will very likely make a far bigger impact on your wallet. These costs will vary depending on what you print, how much you print, and what kind of media you use.Bastakia nights

    Shaving cents off  colour printing involves just a little thought, effort, and advance planning. It is a bigger issue than many companies think. With a set of replacement ink cartridges for inkjet printers costing anything up to $55 a time, an office of 20 ‘heavy’ users could be spending over $1,000 a month on ink!

    • Know Before You Buy – Saving money on printing starts (ideally) before you buy the printer. Before you begin researching new models, make sure that you’ll be getting the best printer for the types of documents you plan to produce. Once you start looking at specific models, make a point of checking the recommended print volume; if you typically print 100 pages a day, for example, don’t buy a printer that’s rated for 500 pages a month.
    • If you do a lot of document printing, don’t use an inkjet printer. Use a toner based printer. Toner based printers cost more to buy but much less to use. With all costs figured in, each document page printed on a typical toner based printer costs from 2 cents to 5 cents; on an inkjet, the cost per page can run from 10 cents to 15 cents, depending on the model. This does not even count the cost of photo printing, which can cost up to a dollar per page on an inkjet when you include the high cost of photo paper and the additional ink that’s used in that mode.
    • Know your hidden costs – Choose a printer not only on the basis of its performance and speed but on the cost of the consumables and not on the cost of the printer. Ink costs swallow up all other expenses over a couple of years of use. Even machines using similar technologies can have very different operating and consumables costs. Evaluating the ongoing costs of a printer can produce some surprising results.
    • Don’t judge a cartridge by price alone; its efficiency, or page yield—the number of pages it can print–matters just as much. Of course, that figure will vary depending on how much ink you use on a page, but the industry standard assumption is 5 percent coverage per page for each colour. Some companies make yield information available on the Web along with other printer specifications; others will provide it if you ask, either by email or phone. You can use yield information to calculate per-page costs, which can be useful in determining what your printing costs for different printers would look like over time. Toner based printer toner cartridges may cost a lot more than ink jet cartridges, but their higher yields make per-page costs lower.
    • The incredible shrunken ‘starter’ cartridge – Many lower-cost toner based printers come with starter cartridges that last anywhere from 60 percent to as little as 33 percent as long as a regular cartridge. Granted, if you don’t print much, that first cartridge could last you a while; but if you know you’ll be printing at least 100 pages per month, either find a printer that comes with a full-size cartridge or factor in the cost of an early replacement. Of course, if you get a great deal on the printer, your overall cost may still be quite affordable.
    • Using standard paper for the job – The heavier, brighter (whiter), or more specialized the paper is, the more it will cost. You’ll generally pay as little as a half-cent per page for typical, 80gsm office paper, or as much as a dollar for an A4 sheet of glossy photo paper. Save the pricey stuff for final prints; for everything else, use decent quality standard copier paper. It will affect the print quality from your toner based printer minimally, if at all.
    • Print using “Draft” mode whenever possible – This won’t help when printing photos, but can save a lot of money over two or three years when you print everyday documents.

    Do you have any tips on choosing a printer for your office? Let us know!

    Show off your true colours with OKI

    OKI goes on the road..

    Examples

    In the last few months, OKI has organised roadshows across the Kingdom of Saudi Arabia (KSA) to educate more people about the benefits of our amazing printers while keeping existing customers up to date with our latest innovations.

    KSA is oMahmood with exhibitne of the major countries in the region with a huge potential for expansion, the size of the country, the industrial cities and the massive government spend on IT are all factors that contributed to us wanting to do these events, meet the people and hear what it is they really need in terms of printers in their workplace. It was really exciting to see how many people are looking to increase efficiency and productivity while keeping costs down!

    The industries represented included Governments, Hospitals, GA and Education. They were extremely interested in our latest advancements in printing solutions; especially the ground-breaking White Toner. Chairing the talks was Abdallah Obeidat, Sales Manager for KSA, who spoke of how our new generation printers and MPS efficiently manage work flow while remaining being fast, robust, reliable and environmentally friendly.Boudi Sleeman and winner

    The events ended with a raffle draw for 50 printers of various models. The winners were presented with a model printer to hold onto until the real printers were delivered to their companies the next day. Boudi, here on the left, from our distributor Al Eqtessad, making it look very easy!

    Would you like an OKI event in your country? Let us know by leaving a comment.

    Look out for our roadshows happening soon near you!

    White Toner..whatever next!

    It was over 35 years ago when IBM introduced the first toner-based printer and nearly that long since people started using toner copiers and printers as a way of digitally transferring images or photographs onto material. The simple method of using laser printed heat transfers has allowed businesses to personalise any kind of promotional item they can think of, from mugs to umbrellas to shopping bags.

    However this has always been limited to white/ light coloured backgrounds, that is until OKI decided to remove this barrier to creativity and design!OKI White Toner Products

    As shown by our partners The Magic Touch and Forever at Sign Graphics and Imaging Middle East (SGI Dubai 2013), the new white toner-based products are versatile, easy to use and, as there is no drying time required, enable much faster and more cost-effective printing than the traditional inkjet or dye-sublimation technologies. At the same time, the robust solid print output is just as good as foil blocking, making it a credible in-house solution for a wide range of white print applications.

    Magic Touch MerchandiseFrom small business printing single t-shirts on demand to large screen printers looking for a fast and effective alternative, using the white toner printer allows almost anything to print on dark coloured garments or other dark coloured substrates without any cutting required. This versatile system can also be used in industrial production for items such as printing on wood, leather, ceramics, metal, glass, carton or other coloured substrates. Printed output offers consistent high quality and robust performance, as it is scratch resistant compared to inkjet-based competitors.Leather bag sample from Forever

    Print Control: How to Manage your Printing Cost

    There are lots of ways through which businesses can save on printing cost. Print Control, a utility provided by OKI for free, allows you to track printing operations at the office and provide reports and stats on printing usage. It allows you to monitor the usage of both individuals and groups of people.

    Print Control helps you to plan your printing policy and decide who get to print what.  For example; it allows you to grant print access to authorized personals only or restrict printing to monochrome. You could also assign a limited number of printed pages for your employees and also limit the number of pages printed in colours or even limit the time of print use.

    Print Control provides various options that help you manage you printing and hence achieve effective cost control. It is particularly useful for small and medium businesses which follow strict budget.

    Watch the video below to learn more about Print Control and how it can help SMBs

    Why Switch to In-House Printing?

    It’s no secret that in-house printing is one of the messages we keep emphasising everywhere we go. But with the research, surveys and constant dialogue we have with business owners, we always get the same result – lots of money is being spent on outsourcing business printing requirements that can be easily avoided by switching to in-house printing.

    The problem here is that many business owners still think that it is hard to move printing in-house and that it won’t provide the same high quality results outsourcing does.  Could they ever be more wrong!

    In-house printing is doable with the right tools and Oki’s Template Manager makes undertaking a wide range of printing tasks almost ridiculously simple. Template Manager comes with ready designed templates  for banners, business cards, letterheads and many other example as shown below

    In-house printing is not a hassle, it’s quite the opposite; you can avoid printing in large quantities which you are forced to do when out sourcing. So with things like letterheads, invoices and  business cards, you can exactly print the amount you need when you need it and where you need it. Your marketing materials such as; banners, flyers and brochures can easily be printed in-house with utilities like Template Manager.

    In-house printing  helps you save lots of money wasted on stack of printed materials saved in storage till needed and which you might end up throwing anyway if you changed any of the information like your P.O.Box, contacts or logo …etc.

    So why should anyone switch to in-house printing? Because it helps you become more efficient and it saves you both money and time.

    If you still have some second thoughts about in-house printing listen to our John Ross elaborating  more on in-house printing and template manager.

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