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    Enterprising CIO’s at ACN Summit 2013

    At the ACN Enterprise Computing Summit 2013 , held at the Jumeirah Beach Hotel, around 90 CIOs, CTOs and senior IT managers were present for some in-depth discussion of the trends and trials of their industries, as well as to examine proven strategies and working examples of the most useful technology and operationally efficient practices in the Middle East. As a staunch supporter of cost- saving and efficient business practices, shown in our Print Smart campaign, OKI exhibited the C301 network colour printer and the MB451 mono Multifunction printer at the event. OKI Team hard at work

    The challenges that were considered in the round table sessions obviously inspired the audience who came out to the exhibition area very interested in how OKI could help provide solutions. The excellent quality print samples and range of media shown (business cards, POS banners, CD labels etc.) made it easy for the end-users to see firsthand the benefits of in-house printing on an office printer. A recent study by leading business research body the Centre for Economics and Business Research (cebr) has suggested that businesses in the EMEA region could save a staggering $25,000 million by changing the way they manage their printing, and in particular by bringing more of their print requirements in-house.Delegates buzzing with energy

    The Summit provided an excellent opportunity for OKI to explain their principle of printing just what you need, when you want it and where you want it. This not only boosts cashflow, saves storage space and distribution costs, it also ensures accuracy and timeliness, boosts efficiency and greatly reduces environmental waste. So, in addition to stimulating discussions and the delicious lunch that was served, the attendees left with plenty of food for thought from us.

    For more information on how in-house printing can help your business, please read Why Switch to In-House Printing?

    Ask OKI. You may just find your solution.

    White Toner..whatever next!

    It was over 35 years ago when IBM introduced the first toner-based printer and nearly that long since people started using toner copiers and printers as a way of digitally transferring images or photographs onto material. The simple method of using laser printed heat transfers has allowed businesses to personalise any kind of promotional item they can think of, from mugs to umbrellas to shopping bags.

    However this has always been limited to white/ light coloured backgrounds, that is until OKI decided to remove this barrier to creativity and design!OKI White Toner Products

    As shown by our partners The Magic Touch and Forever at Sign Graphics and Imaging Middle East (SGI Dubai 2013), the new white toner-based products are versatile, easy to use and, as there is no drying time required, enable much faster and more cost-effective printing than the traditional inkjet or dye-sublimation technologies. At the same time, the robust solid print output is just as good as foil blocking, making it a credible in-house solution for a wide range of white print applications.

    Magic Touch MerchandiseFrom small business printing single t-shirts on demand to large screen printers looking for a fast and effective alternative, using the white toner printer allows almost anything to print on dark coloured garments or other dark coloured substrates without any cutting required. This versatile system can also be used in industrial production for items such as printing on wood, leather, ceramics, metal, glass, carton or other coloured substrates. Printed output offers consistent high quality and robust performance, as it is scratch resistant compared to inkjet-based competitors.Leather bag sample from Forever

    How many Ps in Marketing?

    By John Ross

    Middle East MarketingFor those who did Marketing 101 the answer to the above question is a simple 4: Product, Price, Place and Promotion.  For those who have read more widely it might be 6, the 4 above plus People and Process, some might even include a 7th P which is Physical evidence, however I contest that there is only 3 Ps in Marketing: Perception, Possible and Pleasure.

    According to the Oxford English Dictionary, Perception is “the process of becoming aware or conscious of a thing or things in general; the state of being aware; consciousness; understanding.”  However to perceive something is not necessarily to understand something, but rather to hold that perception as a truth.  If we put that into marketing terms it is that which makes customers buy a brand or product.

    The second P is Possible defined by the same noble tome as “capable of existing, happening, being done”, and the Chartered Institute of Marketing defines Marketing as “The management process responsible for identifying, anticipating and satisfying customer requirements, profitably”  is this not the art of the Possible?

    It is on this premise that I postulate that these are the first 2Ps in Marketing.  If it is Possible that an organisation can develop a product or service, communicate with it’s target audience in such a way that they believe that there is a need for this product or service then they Perceive it to be of benefit and will buy it.  The more difficult part is now maintaining or exceeding that perception in order that the experience is an enjoyable one and repeat purchase or recommendation occurs; I call this Pleasure.

    Again referring to the Oxford English Dictionary Pleasure is “feeling of satisfaction or joy, source of gratification” or if you like Customer Satisfaction, and, as Peter Drucker once said, “The measurement of a successful organisation is an external one; it is called satisfied customers”

    Therefore Marketing is delivering Perceived Pleasure whenever Possible to those who could Possibly Perceive the Pleasure of an organisations product or service.

    New Oki “Print Smart” Range Launch event

    Image

    Yesterday we held a big launch event at the prestigious Armani Hotel in Dubai to unveil Oki’s expanded printer range to our channel partners in the United Arab Emirates, led by our very own John Ross, general manager for the Middle East, India and Africa. The new products launch comes as part of OKI’s Print Smart strategy to offer competitive, cost-effective solutions to businesses of all sizes across a range of industries in the Middle East.

    We’ve completely revamped the range and are proud to offer cost-efficient and environmentally friendly solutions that will help businesses Print Smart. Over half of the revised product range consists of new or upgraded products, creating the opportunity to significantly increase our footprint in critical markets.

    With the launch of the new range we aim to improve green practices in businesses across the region as carbon emissions become a growing concern for leaders and decision makers and we hope businesses will realise that the use of green technology will ultimately cut costs and carbon emissions simultaneously. With our new products businesses of all sizes are set to benefit from the energy saving benefits and our green technology products, which are now in compliance with the latest European regulations and are based on the company’s unique proprietary LED technology.

    The extended OKI range boasts improved product performance and upgraded features that will help micro-businesses, SMB’s, and larger businesses Print Smart. We’ve had some great feedback from the market so far and look forward to your comments on the ASkOki blog!

    The new products range includes the following:

    Colour/Mono Multi-function products (MFPs)

    MB491, MB441, MB451, MB461, MB471,  MC352dn, MC362dn, MC562dn

    Colour/ Mono Single Function Products (SFPs)

    C301dn, C321dn, C331dn, C511dn, C531dn, C822, C831, C841, B401

    You can watch John’s recap of the launch event here

    Going Green: Celebrating Earth Day by Fulfilling our Duty toward our Planet

    ImageWe live in a time where global warming and climate change are critical issue facing the world and generations to come. As the international community continues the discussion on what can be done to confront and solve these issues for the sake of our planet, organizations are also beginning to realize that they too play a role in contributing to a low carbon society. The question is, are ENOUGH organizations taking issues like energy consumption, environmental saving, and environmental protection into consideration?  Our research has shown that UAE businesses are wasting millions of dirhams per year on avoidable energy costs.

    Energy efficiency should be a collective effort by organizations and individuals alike to work toward greener communities and a greener society at large. In order to encourage individuals and families to adopt greener habits in their personal life, organizations should increase emphasis on educating employees on what they can do to contribute to a better environment. Taking the environment into consideration should be a critical component of your organization’s value system as a whole. At OKI Group, we consider the mitigation of climate change and the realization of a low carbon society as two critical issues on our agenda. We’ve been active in an ongoing campaign to promote “Green IT.” After all, IT is what we do best.

    Our world today is highly advanced technologically. From sending a simple text message to transporting ourselves from home to work, we depend on IT in many aspects of our lives. While it is a challenge, we believe that adopting a green approach to developing IT devices can have a significant impact on energy consumption across the world. Since 1998, OKI Group has made a deliberate effort in conducting environmental assessments in the design phase of product development, comparing each product to its predecessors. We call this “Green of IT.”

    On the other hand, the efficient use of IT is also critical to the reduction of CO2 emissions. As a carbon-neutral company, we’ve developed technologies such as CoolClover and Web Sensing which allow users to manage energy as well as track and collect environmental information. In a sense, we use technology to further enhance technology with the aim of being friendlier to the environment, hence why we call it “Green By IT.

    Here are some simple tips to consider when going green:

    • Calculate your emissions in order to plan where you should start when it comes to reducing your footprint. You can calculate your business’s CO2 emissions at: http://www.climatecare.org/business/business-co2-calculator/
    • You’d be surprised to know that many office appliances continue to consume energy even when they are idle. Invest in green office technology or optimize your energy settings to save money and reduce energy consumption in the long run.
    • Don’t print unnecessarily. Of course, there are cases when hard copies of documents are required, but one of the benefits of living in the digital age is that it has actually become more convenient to store and share documents electronically. Ask yourself, “do I NEED to print?”
    • Keep a recycling bin next to the printer to collect scrap paper. Much of what we print we dispose of, so rather than wasting paper, recycle your unneeded paper documents.

    Happy Earth Day to everyone around the world =)

    How to win an Oki colour printer at Gitex 2011

    Join us at Gitex 2011 for a quick Print Bingo game at our stand to win a brand new Oki colour printer.

    Here is how you can do it

    –         Come to Oki stand at hall 4 stand No. 416

    –         Collect your Print Bingo Card

    –         Cross out the names of our printers from your bingo card as we call them

    –         First one to cross out the 9 names and shout Bingo wins a new Oki C110 colour printer

    We run two games per day at 2pm and 4pm, except for the last day we’ll hold 1 game only at 2pm.

    Check out photos from first day at Gitex

    Print Control: How to Manage your Printing Cost

    There are lots of ways through which businesses can save on printing cost. Print Control, a utility provided by OKI for free, allows you to track printing operations at the office and provide reports and stats on printing usage. It allows you to monitor the usage of both individuals and groups of people.

    Print Control helps you to plan your printing policy and decide who get to print what.  For example; it allows you to grant print access to authorized personals only or restrict printing to monochrome. You could also assign a limited number of printed pages for your employees and also limit the number of pages printed in colours or even limit the time of print use.

    Print Control provides various options that help you manage you printing and hence achieve effective cost control. It is particularly useful for small and medium businesses which follow strict budget.

    Watch the video below to learn more about Print Control and how it can help SMBs

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