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    New Oki “Print Smart” Range Launch event

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    Yesterday we held a big launch event at the prestigious Armani Hotel in Dubai to unveil Oki’s expanded printer range to our channel partners in the United Arab Emirates, led by our very own John Ross, general manager for the Middle East, India and Africa. The new products launch comes as part of OKI’s Print Smart strategy to offer competitive, cost-effective solutions to businesses of all sizes across a range of industries in the Middle East.

    We’ve completely revamped the range and are proud to offer cost-efficient and environmentally friendly solutions that will help businesses Print Smart. Over half of the revised product range consists of new or upgraded products, creating the opportunity to significantly increase our footprint in critical markets.

    With the launch of the new range we aim to improve green practices in businesses across the region as carbon emissions become a growing concern for leaders and decision makers and we hope businesses will realise that the use of green technology will ultimately cut costs and carbon emissions simultaneously. With our new products businesses of all sizes are set to benefit from the energy saving benefits and our green technology products, which are now in compliance with the latest European regulations and are based on the company’s unique proprietary LED technology.

    The extended OKI range boasts improved product performance and upgraded features that will help micro-businesses, SMB’s, and larger businesses Print Smart. We’ve had some great feedback from the market so far and look forward to your comments on the ASkOki blog!

    The new products range includes the following:

    Colour/Mono Multi-function products (MFPs)

    MB491, MB441, MB451, MB461, MB471,  MC352dn, MC362dn, MC562dn

    Colour/ Mono Single Function Products (SFPs)

    C301dn, C321dn, C331dn, C511dn, C531dn, C822, C831, C841, B401

    You can watch John’s recap of the launch event here

    5 simple tips to getting the most out of your printer and printed documents

    1.)    Do your research before buying a printer: You might think that choosing a printer is easy, but its important to do your research beforehand not only to save money, but also to pick the best printer for the types of documents you plan to produce. An office printer that is capable of mass producing different types of documents in a short period of time for instance, might not be suitable for someone who only prints a few pages on A4 paper a day. Read up on various models and make note of how often you print and on what types of media.  A simple tip for those who do a lot of document printing is to go with a toner based printer rather than an inkjet printer. While toner based printers might cost more, each document page printed on a toner based printer will cost a fraction of the price of each document printed on an inkjet.

     

    2.)    Know your technology: Understanding the technology behind printing is essential to getting the most out of your colour printer. Things like LED vs Laser technology and the type of toner used can make major differences in the final outcome of your printed document. At OKI, the combination of LED technology and toner technology are carefully constructed for precision placement of toner on the documents to create enhanced images that can be printed on a variety of mediums.  LED printers are also more reliable than laser printers and produce higher resolutions and better colour definition.

    3.)    Understand the role that colour psychology plays in business communication: Contrary to popular belief, colour goes far beyond cosmetic appearance. Doing some research into colour psychology in business will give you insight into how colour can be used to influence specific responses from customers or clients. For instance, did you know that invoices printed in red get payed 70% faster?

    4.)    Adjust your settings: Know that changing print settings on your computer can actually help you get the most out of your colour cartridges and save energy and money. Make sure you optimize the energy saving settings on your printer in order to consume less energy when the printer is idle. Many people who use printers also don’t know that adjusting the dots per inch ratio on your computer will help you use less ink and get the most from your cartridge. Printing using “Draft” mode on toner printers will also help you save money in the long run.

    5.)    Take a little time to evaluate the software that came with your printer: Oki printers ship with hundreds of dollars’ worth of free software to help you manage your printer, optimise performance and simply do more with it – getting more ‘bang for your buck’. Software such as Template Managerr, which helps you quickly and effortlessly print labels, letterheads, business cards, CD labels, fridge magnets and others for a huge range of other useful applications.

    Going Green: Celebrating Earth Day by Fulfilling our Duty toward our Planet

    ImageWe live in a time where global warming and climate change are critical issue facing the world and generations to come. As the international community continues the discussion on what can be done to confront and solve these issues for the sake of our planet, organizations are also beginning to realize that they too play a role in contributing to a low carbon society. The question is, are ENOUGH organizations taking issues like energy consumption, environmental saving, and environmental protection into consideration?  Our research has shown that UAE businesses are wasting millions of dirhams per year on avoidable energy costs.

    Energy efficiency should be a collective effort by organizations and individuals alike to work toward greener communities and a greener society at large. In order to encourage individuals and families to adopt greener habits in their personal life, organizations should increase emphasis on educating employees on what they can do to contribute to a better environment. Taking the environment into consideration should be a critical component of your organization’s value system as a whole. At OKI Group, we consider the mitigation of climate change and the realization of a low carbon society as two critical issues on our agenda. We’ve been active in an ongoing campaign to promote “Green IT.” After all, IT is what we do best.

    Our world today is highly advanced technologically. From sending a simple text message to transporting ourselves from home to work, we depend on IT in many aspects of our lives. While it is a challenge, we believe that adopting a green approach to developing IT devices can have a significant impact on energy consumption across the world. Since 1998, OKI Group has made a deliberate effort in conducting environmental assessments in the design phase of product development, comparing each product to its predecessors. We call this “Green of IT.”

    On the other hand, the efficient use of IT is also critical to the reduction of CO2 emissions. As a carbon-neutral company, we’ve developed technologies such as CoolClover and Web Sensing which allow users to manage energy as well as track and collect environmental information. In a sense, we use technology to further enhance technology with the aim of being friendlier to the environment, hence why we call it “Green By IT.

    Here are some simple tips to consider when going green:

    • Calculate your emissions in order to plan where you should start when it comes to reducing your footprint. You can calculate your business’s CO2 emissions at: http://www.climatecare.org/business/business-co2-calculator/
    • You’d be surprised to know that many office appliances continue to consume energy even when they are idle. Invest in green office technology or optimize your energy settings to save money and reduce energy consumption in the long run.
    • Don’t print unnecessarily. Of course, there are cases when hard copies of documents are required, but one of the benefits of living in the digital age is that it has actually become more convenient to store and share documents electronically. Ask yourself, “do I NEED to print?”
    • Keep a recycling bin next to the printer to collect scrap paper. Much of what we print we dispose of, so rather than wasting paper, recycle your unneeded paper documents.

    Happy Earth Day to everyone around the world =)

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