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    OKI strengthens ties at Annual Distributor Conference

    Event highlights strong business opportunities and honours leading distributors

    View of Prague from Castle

    This year OKI Middle East, India and Africa held their Annual Distributor’s Conference in Prague, capital of the Czech Republic. The conference was attended by delegates from over 15 countries across the region and supported by Dave Collinson, Lee Webster and Javier Lopez from OKI Europe.OKI men in Prague

    The conference focused on developing relationships with partners, raising awareness of business opportunities, and discussions of the company’s product road map. A lot of effort was made to ensure that all parties fully understood where each product could be placed in the business market and the corresponding verticals and how competitive they are in the differing segments.

    John Ross, General Manager of OKI Middle East, India and Africa, said, “We have ambitious growth plans for the coming years and wanted to ensure that our distributors were clear about OKI’s strategy and brand values. It was an ideal opportunity to consolidate our message and to show our commitment and support for the valuable work that they do.”

    OKI aims to continue eTaking a breath at Prague Catlempowering its partners with the required tools, training and support to help them improve the company’s reach within the region. These ties between partners and OKI were further strengthened with much “informal” conversation taking place whilst touring the beautiful Prague Castle and enjoying the delicious Czech cuisine.

    The conference concluded with the annual awards being given to the distributors below. Congratulations everyone and here’s to a successful FY13!

    Dot Matrix Distributor of the Year – Jawad Sultan of Oman

    Mono NIP Distributor of the Year – MABCO of Jordan

    Colour NIP Distributor of the Year – Al Eqtessad of Kingdom of Saudi Arabia

    Outstanding Achievement Award – Avantech of Libya

    Distributor of the Year – Qatar Computer Services of Qatar

    OKI ADC Prague Traffic lights

    Enterprising CIO’s at ACN Summit 2013

    At the ACN Enterprise Computing Summit 2013 , held at the Jumeirah Beach Hotel, around 90 CIOs, CTOs and senior IT managers were present for some in-depth discussion of the trends and trials of their industries, as well as to examine proven strategies and working examples of the most useful technology and operationally efficient practices in the Middle East. As a staunch supporter of cost- saving and efficient business practices, shown in our Print Smart campaign, OKI exhibited the C301 network colour printer and the MB451 mono Multifunction printer at the event. OKI Team hard at work

    The challenges that were considered in the round table sessions obviously inspired the audience who came out to the exhibition area very interested in how OKI could help provide solutions. The excellent quality print samples and range of media shown (business cards, POS banners, CD labels etc.) made it easy for the end-users to see firsthand the benefits of in-house printing on an office printer. A recent study by leading business research body the Centre for Economics and Business Research (cebr) has suggested that businesses in the EMEA region could save a staggering $25,000 million by changing the way they manage their printing, and in particular by bringing more of their print requirements in-house.Delegates buzzing with energy

    The Summit provided an excellent opportunity for OKI to explain their principle of printing just what you need, when you want it and where you want it. This not only boosts cashflow, saves storage space and distribution costs, it also ensures accuracy and timeliness, boosts efficiency and greatly reduces environmental waste. So, in addition to stimulating discussions and the delicious lunch that was served, the attendees left with plenty of food for thought from us.

    For more information on how in-house printing can help your business, please read Why Switch to In-House Printing?

    Ask OKI. You may just find your solution.

    OKI goes on the road..

    Examples

    In the last few months, OKI has organised roadshows across the Kingdom of Saudi Arabia (KSA) to educate more people about the benefits of our amazing printers while keeping existing customers up to date with our latest innovations.

    KSA is oMahmood with exhibitne of the major countries in the region with a huge potential for expansion, the size of the country, the industrial cities and the massive government spend on IT are all factors that contributed to us wanting to do these events, meet the people and hear what it is they really need in terms of printers in their workplace. It was really exciting to see how many people are looking to increase efficiency and productivity while keeping costs down!

    The industries represented included Governments, Hospitals, GA and Education. They were extremely interested in our latest advancements in printing solutions; especially the ground-breaking White Toner. Chairing the talks was Abdallah Obeidat, Sales Manager for KSA, who spoke of how our new generation printers and MPS efficiently manage work flow while remaining being fast, robust, reliable and environmentally friendly.Boudi Sleeman and winner

    The events ended with a raffle draw for 50 printers of various models. The winners were presented with a model printer to hold onto until the real printers were delivered to their companies the next day. Boudi, here on the left, from our distributor Al Eqtessad, making it look very easy!

    Would you like an OKI event in your country? Let us know by leaving a comment.

    Look out for our roadshows happening soon near you!

    How many Ps in Marketing?

    By John Ross

    Middle East MarketingFor those who did Marketing 101 the answer to the above question is a simple 4: Product, Price, Place and Promotion.  For those who have read more widely it might be 6, the 4 above plus People and Process, some might even include a 7th P which is Physical evidence, however I contest that there is only 3 Ps in Marketing: Perception, Possible and Pleasure.

    According to the Oxford English Dictionary, Perception is “the process of becoming aware or conscious of a thing or things in general; the state of being aware; consciousness; understanding.”  However to perceive something is not necessarily to understand something, but rather to hold that perception as a truth.  If we put that into marketing terms it is that which makes customers buy a brand or product.

    The second P is Possible defined by the same noble tome as “capable of existing, happening, being done”, and the Chartered Institute of Marketing defines Marketing as “The management process responsible for identifying, anticipating and satisfying customer requirements, profitably”  is this not the art of the Possible?

    It is on this premise that I postulate that these are the first 2Ps in Marketing.  If it is Possible that an organisation can develop a product or service, communicate with it’s target audience in such a way that they believe that there is a need for this product or service then they Perceive it to be of benefit and will buy it.  The more difficult part is now maintaining or exceeding that perception in order that the experience is an enjoyable one and repeat purchase or recommendation occurs; I call this Pleasure.

    Again referring to the Oxford English Dictionary Pleasure is “feeling of satisfaction or joy, source of gratification” or if you like Customer Satisfaction, and, as Peter Drucker once said, “The measurement of a successful organisation is an external one; it is called satisfied customers”

    Therefore Marketing is delivering Perceived Pleasure whenever Possible to those who could Possibly Perceive the Pleasure of an organisations product or service.

    New Oki “Print Smart” Range Launch event

    Image

    Yesterday we held a big launch event at the prestigious Armani Hotel in Dubai to unveil Oki’s expanded printer range to our channel partners in the United Arab Emirates, led by our very own John Ross, general manager for the Middle East, India and Africa. The new products launch comes as part of OKI’s Print Smart strategy to offer competitive, cost-effective solutions to businesses of all sizes across a range of industries in the Middle East.

    We’ve completely revamped the range and are proud to offer cost-efficient and environmentally friendly solutions that will help businesses Print Smart. Over half of the revised product range consists of new or upgraded products, creating the opportunity to significantly increase our footprint in critical markets.

    With the launch of the new range we aim to improve green practices in businesses across the region as carbon emissions become a growing concern for leaders and decision makers and we hope businesses will realise that the use of green technology will ultimately cut costs and carbon emissions simultaneously. With our new products businesses of all sizes are set to benefit from the energy saving benefits and our green technology products, which are now in compliance with the latest European regulations and are based on the company’s unique proprietary LED technology.

    The extended OKI range boasts improved product performance and upgraded features that will help micro-businesses, SMB’s, and larger businesses Print Smart. We’ve had some great feedback from the market so far and look forward to your comments on the ASkOki blog!

    The new products range includes the following:

    Colour/Mono Multi-function products (MFPs)

    MB491, MB441, MB451, MB461, MB471,  MC352dn, MC362dn, MC562dn

    Colour/ Mono Single Function Products (SFPs)

    C301dn, C321dn, C331dn, C511dn, C531dn, C822, C831, C841, B401

    You can watch John’s recap of the launch event here

    Going Green: Celebrating Earth Day by Fulfilling our Duty toward our Planet

    ImageWe live in a time where global warming and climate change are critical issue facing the world and generations to come. As the international community continues the discussion on what can be done to confront and solve these issues for the sake of our planet, organizations are also beginning to realize that they too play a role in contributing to a low carbon society. The question is, are ENOUGH organizations taking issues like energy consumption, environmental saving, and environmental protection into consideration?  Our research has shown that UAE businesses are wasting millions of dirhams per year on avoidable energy costs.

    Energy efficiency should be a collective effort by organizations and individuals alike to work toward greener communities and a greener society at large. In order to encourage individuals and families to adopt greener habits in their personal life, organizations should increase emphasis on educating employees on what they can do to contribute to a better environment. Taking the environment into consideration should be a critical component of your organization’s value system as a whole. At OKI Group, we consider the mitigation of climate change and the realization of a low carbon society as two critical issues on our agenda. We’ve been active in an ongoing campaign to promote “Green IT.” After all, IT is what we do best.

    Our world today is highly advanced technologically. From sending a simple text message to transporting ourselves from home to work, we depend on IT in many aspects of our lives. While it is a challenge, we believe that adopting a green approach to developing IT devices can have a significant impact on energy consumption across the world. Since 1998, OKI Group has made a deliberate effort in conducting environmental assessments in the design phase of product development, comparing each product to its predecessors. We call this “Green of IT.”

    On the other hand, the efficient use of IT is also critical to the reduction of CO2 emissions. As a carbon-neutral company, we’ve developed technologies such as CoolClover and Web Sensing which allow users to manage energy as well as track and collect environmental information. In a sense, we use technology to further enhance technology with the aim of being friendlier to the environment, hence why we call it “Green By IT.

    Here are some simple tips to consider when going green:

    • Calculate your emissions in order to plan where you should start when it comes to reducing your footprint. You can calculate your business’s CO2 emissions at: http://www.climatecare.org/business/business-co2-calculator/
    • You’d be surprised to know that many office appliances continue to consume energy even when they are idle. Invest in green office technology or optimize your energy settings to save money and reduce energy consumption in the long run.
    • Don’t print unnecessarily. Of course, there are cases when hard copies of documents are required, but one of the benefits of living in the digital age is that it has actually become more convenient to store and share documents electronically. Ask yourself, “do I NEED to print?”
    • Keep a recycling bin next to the printer to collect scrap paper. Much of what we print we dispose of, so rather than wasting paper, recycle your unneeded paper documents.

    Happy Earth Day to everyone around the world =)

    Print Control: How to Manage your Printing Cost

    There are lots of ways through which businesses can save on printing cost. Print Control, a utility provided by OKI for free, allows you to track printing operations at the office and provide reports and stats on printing usage. It allows you to monitor the usage of both individuals and groups of people.

    Print Control helps you to plan your printing policy and decide who get to print what.  For example; it allows you to grant print access to authorized personals only or restrict printing to monochrome. You could also assign a limited number of printed pages for your employees and also limit the number of pages printed in colours or even limit the time of print use.

    Print Control provides various options that help you manage you printing and hence achieve effective cost control. It is particularly useful for small and medium businesses which follow strict budget.

    Watch the video below to learn more about Print Control and how it can help SMBs

    Why Switch to In-House Printing?

    It’s no secret that in-house printing is one of the messages we keep emphasising everywhere we go. But with the research, surveys and constant dialogue we have with business owners, we always get the same result – lots of money is being spent on outsourcing business printing requirements that can be easily avoided by switching to in-house printing.

    The problem here is that many business owners still think that it is hard to move printing in-house and that it won’t provide the same high quality results outsourcing does.  Could they ever be more wrong!

    In-house printing is doable with the right tools and Oki’s Template Manager makes undertaking a wide range of printing tasks almost ridiculously simple. Template Manager comes with ready designed templates  for banners, business cards, letterheads and many other example as shown below

    In-house printing is not a hassle, it’s quite the opposite; you can avoid printing in large quantities which you are forced to do when out sourcing. So with things like letterheads, invoices and  business cards, you can exactly print the amount you need when you need it and where you need it. Your marketing materials such as; banners, flyers and brochures can easily be printed in-house with utilities like Template Manager.

    In-house printing  helps you save lots of money wasted on stack of printed materials saved in storage till needed and which you might end up throwing anyway if you changed any of the information like your P.O.Box, contacts or logo …etc.

    So why should anyone switch to in-house printing? Because it helps you become more efficient and it saves you both money and time.

    If you still have some second thoughts about in-house printing listen to our John Ross elaborating  more on in-house printing and template manager.

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