• Twitter Updates

    OKI goes on the road..

    Examples

    In the last few months, OKI has organised roadshows across the Kingdom of Saudi Arabia (KSA) to educate more people about the benefits of our amazing printers while keeping existing customers up to date with our latest innovations.

    KSA is oMahmood with exhibitne of the major countries in the region with a huge potential for expansion, the size of the country, the industrial cities and the massive government spend on IT are all factors that contributed to us wanting to do these events, meet the people and hear what it is they really need in terms of printers in their workplace. It was really exciting to see how many people are looking to increase efficiency and productivity while keeping costs down!

    The industries represented included Governments, Hospitals, GA and Education. They were extremely interested in our latest advancements in printing solutions; especially the ground-breaking White Toner. Chairing the talks was Abdallah Obeidat, Sales Manager for KSA, who spoke of how our new generation printers and MPS efficiently manage work flow while remaining being fast, robust, reliable and environmentally friendly.Boudi Sleeman and winner

    The events ended with a raffle draw for 50 printers of various models. The winners were presented with a model printer to hold onto until the real printers were delivered to their companies the next day. Boudi, here on the left, from our distributor Al Eqtessad, making it look very easy!

    Would you like an OKI event in your country? Let us know by leaving a comment.

    Look out for our roadshows happening soon near you!

    How many Ps in Marketing?

    By John Ross

    Middle East MarketingFor those who did Marketing 101 the answer to the above question is a simple 4: Product, Price, Place and Promotion.  For those who have read more widely it might be 6, the 4 above plus People and Process, some might even include a 7th P which is Physical evidence, however I contest that there is only 3 Ps in Marketing: Perception, Possible and Pleasure.

    According to the Oxford English Dictionary, Perception is “the process of becoming aware or conscious of a thing or things in general; the state of being aware; consciousness; understanding.”  However to perceive something is not necessarily to understand something, but rather to hold that perception as a truth.  If we put that into marketing terms it is that which makes customers buy a brand or product.

    The second P is Possible defined by the same noble tome as “capable of existing, happening, being done”, and the Chartered Institute of Marketing defines Marketing as “The management process responsible for identifying, anticipating and satisfying customer requirements, profitably”  is this not the art of the Possible?

    It is on this premise that I postulate that these are the first 2Ps in Marketing.  If it is Possible that an organisation can develop a product or service, communicate with it’s target audience in such a way that they believe that there is a need for this product or service then they Perceive it to be of benefit and will buy it.  The more difficult part is now maintaining or exceeding that perception in order that the experience is an enjoyable one and repeat purchase or recommendation occurs; I call this Pleasure.

    Again referring to the Oxford English Dictionary Pleasure is “feeling of satisfaction or joy, source of gratification” or if you like Customer Satisfaction, and, as Peter Drucker once said, “The measurement of a successful organisation is an external one; it is called satisfied customers”

    Therefore Marketing is delivering Perceived Pleasure whenever Possible to those who could Possibly Perceive the Pleasure of an organisations product or service.

    Going Green: Celebrating Earth Day by Fulfilling our Duty toward our Planet

    ImageWe live in a time where global warming and climate change are critical issue facing the world and generations to come. As the international community continues the discussion on what can be done to confront and solve these issues for the sake of our planet, organizations are also beginning to realize that they too play a role in contributing to a low carbon society. The question is, are ENOUGH organizations taking issues like energy consumption, environmental saving, and environmental protection into consideration?  Our research has shown that UAE businesses are wasting millions of dirhams per year on avoidable energy costs.

    Energy efficiency should be a collective effort by organizations and individuals alike to work toward greener communities and a greener society at large. In order to encourage individuals and families to adopt greener habits in their personal life, organizations should increase emphasis on educating employees on what they can do to contribute to a better environment. Taking the environment into consideration should be a critical component of your organization’s value system as a whole. At OKI Group, we consider the mitigation of climate change and the realization of a low carbon society as two critical issues on our agenda. We’ve been active in an ongoing campaign to promote “Green IT.” After all, IT is what we do best.

    Our world today is highly advanced technologically. From sending a simple text message to transporting ourselves from home to work, we depend on IT in many aspects of our lives. While it is a challenge, we believe that adopting a green approach to developing IT devices can have a significant impact on energy consumption across the world. Since 1998, OKI Group has made a deliberate effort in conducting environmental assessments in the design phase of product development, comparing each product to its predecessors. We call this “Green of IT.”

    On the other hand, the efficient use of IT is also critical to the reduction of CO2 emissions. As a carbon-neutral company, we’ve developed technologies such as CoolClover and Web Sensing which allow users to manage energy as well as track and collect environmental information. In a sense, we use technology to further enhance technology with the aim of being friendlier to the environment, hence why we call it “Green By IT.

    Here are some simple tips to consider when going green:

    • Calculate your emissions in order to plan where you should start when it comes to reducing your footprint. You can calculate your business’s CO2 emissions at: http://www.climatecare.org/business/business-co2-calculator/
    • You’d be surprised to know that many office appliances continue to consume energy even when they are idle. Invest in green office technology or optimize your energy settings to save money and reduce energy consumption in the long run.
    • Don’t print unnecessarily. Of course, there are cases when hard copies of documents are required, but one of the benefits of living in the digital age is that it has actually become more convenient to store and share documents electronically. Ask yourself, “do I NEED to print?”
    • Keep a recycling bin next to the printer to collect scrap paper. Much of what we print we dispose of, so rather than wasting paper, recycle your unneeded paper documents.

    Happy Earth Day to everyone around the world =)

    Print Control: How to Manage your Printing Cost

    There are lots of ways through which businesses can save on printing cost. Print Control, a utility provided by OKI for free, allows you to track printing operations at the office and provide reports and stats on printing usage. It allows you to monitor the usage of both individuals and groups of people.

    Print Control helps you to plan your printing policy and decide who get to print what.  For example; it allows you to grant print access to authorized personals only or restrict printing to monochrome. You could also assign a limited number of printed pages for your employees and also limit the number of pages printed in colours or even limit the time of print use.

    Print Control provides various options that help you manage you printing and hence achieve effective cost control. It is particularly useful for small and medium businesses which follow strict budget.

    Watch the video below to learn more about Print Control and how it can help SMBs

    %d bloggers like this: