OKI goes on the road..

In the last few months, OKI has organised roadshows across the Kingdom of Saudi Arabia (KSA) to educate more people about the benefits of our amazing printers while keeping existing customers up to date with our latest innovations.

KSA is one of the major countries in the region with a huge potential for expansion, the size of the country, the industrial cities and the massive government spend on IT are all factors that contributed to us wanting to do these events, meet the people and hear what it is they really need in terms of printers in their workplace. It was really exciting to see how many people are looking to increase efficiency and productivity while keeping costs down!

The industries represented included Governments, Hospitals, GA and Education. They were extremely interested in our latest advancements in printing solutions; especially the ground-breaking White Toner. Chairing the talks was Abdallah Obeidat, Sales Manager for KSA, who spoke of how our new generation printers and MPS efficiently manage work flow while remaining being fast, robust, reliable and environmentally friendly.

The events ended with a raffle draw for 50 printers of various models. The winners were presented with a model printer to hold onto until the real printers were delivered to their companies the next day. Boudi, here on the left, from our distributor Al Eqtessad, making it look very easy!

Would you like an OKI event in your country? Let us know by leaving a comment.

Look out for our roadshows happening soon near you!

From Innovation to Recognition

What do you get when you have become a leader in your field, an innovator in ways to deliver business advantages either through optimising business processes, enabling growth or improving relationships with customer?

A CIO50 award, an acknowledged mark of enterprise excellence.

OKI was very proud to be a category partner for the CIO50 Awards event held at The Address Dubai Marina. The top CIO innovators in the region listened to keynote speeches from:  Joe Tesfai, Senior VP-Information Technology; Atlantis the Palm Hotel, Ali Almazrooei, CIO; Emirates Aluminum (EMAL), Arun Tewary, VP-IT and CIO; Emirates Flight Catering, Muhammad Ali Albakri, CIO and CFO; Saudi Arabian Airlines and Ali Sajwani, CIO; Emirates NBD, on topics as diverse as the Consumerisation of IT to the major IT challenges during acquisitions and mergers.

In response to the strongly recovering Middle East economy, many of the CIOs present at the awards have been responsible for massive implementations in the last 12 months and many of them travelled from all over the region to network with their industry peers and be honoured by CNME.

If you have used IT to get more from existing customers, pursue new markets, save money, or make more, your company too could be in line for a CIO 50 award…

 Congratulations to all 2013 award winning companies!

White Toner..whatever next!

It was over 35 years ago when IBM introduced the first toner-based printer and nearly that long since people started using toner copiers and printers as a way of digitally transferring images or photographs onto material. The simple method of using laser printed heat transfers has allowed businesses to personalise any kind of promotional item they can think of, from mugs to umbrellas to shopping bags.

However this has always been limited to white/ light coloured backgrounds, that is until OKI decided to remove this barrier to creativity and design!

As shown by our partners The Magic Touch and Forever at Sign Graphics and Imaging Middle East (SGI Dubai 2013), the new white toner-based products are versatile, easy to use and, as there is no drying time required, enable much faster and more cost-effective printing than the traditional inkjet or dye-sublimation technologies. At the same time, the robust solid print output is just as good as foil blocking, making it a credible in-house solution for a wide range of white print applications.

From small business printing single t-shirts on demand to large screen printers looking for a fast and effective alternative, using the white toner printer allows almost anything to print on dark coloured garments or other dark coloured substrates without any cutting required. This versatile system can also be used in industrial production for items such as printing on wood, leather, ceramics, metal, glass, carton or other coloured substrates. Printed output offers consistent high quality and robust performance, as it is scratch resistant compared to inkjet-based competitors.